JOY

Based in California’s beautiful Santa Ynez Valley, Joy is a small business owner, content creator, and lifelong adventure enthusiast. With a passion for off-roading, Toyotas, and storytelling, she’s equally at home behind the wheel, behind the camera, or behind any questionable decision that makes for a great story. A Rebelle Rally competitor with a creative eye and entrepreneurial spirit, Joy brings a unique blend of humor and authenticity to everything she does. From dusty trails to industry events, she loves connecting people, sharing experiences, and finding creative ways to bring others along for the ride!